Amazon Prime Music Hyderabad Gig announced, first look out!
By Bandook - July 3, 2020
Sony Music India and and Knack Studios have turned their gaze (and our ears) to Hyderabad after two successful Madras Gig seasons as they join hands with Amazon Prime Music to bring you Amazon Prime Music Hyderabad Gig Season 1.
The idea is to introduce six fresh, original Telugu pop music (this time as a fresh genre) created by the biggest names in the business collaborating with independent names to present eclectic themes in Telugu pop to the world.
The first look promo of the first season of Amazon Prime Music Hyderabad Gig was unveiled a few hours ago and by the looks of it, you’re in for a discovery of a lifetime.
All the songs will be available exclusively first on Amazon Prime Music for Prime members to enjoy, giving listeners an ad-free, voice enabled listening experience.
This season will consist of 6 audio tracks that will be exclusively available first on Amazon Prime Music for 7 days plus 6 live performance videos as well as some stunning ancillary behind-the-scene videos spread across multiple touch-points. Gopi Sundar kicks off the party with Chilli Choopu on July 9.
Says Rajat Kakar, Managing Director, Sony Music Entertainment, “We are keen to start an Indie-pop culture in south where we can connect artistes and fans directly. We are thrilled to have Hyderabad Gig available exclusively on Amazon Prime Music, and we feel this will give rise to a new genre while also encouraging talented artistes to come forth for the next season.”
Sahas Malhotra, Director, Amazon Prime Music, said, “Hyderabad Gig’s original compositions are sure to delight music lovers with fresh Telugu songs specially created by composers like Gopi Sundar, Ghibran, Justin Prabhakaran who are not only immensely popular among Telugu listeners, but also have a huge fan following amongst Tamil music listeners.”
“Hyderabad Gig is a distinctive proposition for young and upcoming talent to get together and create sounds that are unique. As a music label, it is important to have a constant flow of new music, particularly during these difficult times. Our vision is to have the best Telugu Pop music rolling out of this platform,” Ashok Parwani, Head Sony Music South added.
FYI, after Hindi and Punjabi, Telugu is the most consumed language on video and audio streaming platforms, providing scope to reach a larger audience base. We believe there is a slew of artistes in south India who are extremely talented and need a right platform to exhibit their talents.
Watch the first look promo right here…>