Dear Variety, HERE are Spotify India’s MOST streamed LOCAL artists

By Bryan Durham - March 16, 2019

Dear Variety, HERE are Spotify India’s MOST streamed LOCAL artists

Variety Magazine recently published an article on India’s most-streamed ‘local artists’ and noted that “Spotify boasted a million users in its first week and [featured] musically diverse charts featuring rappers, singer-songwriters and bands thriving outside of the commercial space.”

While that is a point we are in agreement with, we find it difficult to reconcile with the fact that when Variety says ‘local artists’ and completely ignores Bollywood artists and Indian pop artists, you might as well headline the article “India’s Most Streamed Indie Artists”.

Also, their list excludes regional (yet known India-wide) performers and composers.

Here’s a comprehensive list of the most streamed local artists on Spotify India (according to monthly listeners) since its launch…


Pritam – Monthly listeners: 1,913,037 |  Followers: 201,728
AR Rahman – Monthly listeners: 1,602,794 |  Followers: 762,901
Tanishk Bagchi – Monthly listeners: 1,078,393  |  16,590
Arijit Singh – Monthly listeners: 1,070,378 |  Followers: 1,023,876
Badshah – Monthly listeners: 1,023,244  |  Followers: 419,279
Neha Kakkar – Monthly listeners: 912,706 |  Followers: 451,620
Shreya Ghoshal – Monthly listeners: 906,928 |  Followers: 378,006
Shankar Ehsaan Loy – Monthly listeners: 679,264 | Followers: 137,438
Diljit Dosanjh – Monthly listeners: 606,798 |  Followers: 294,783
Sonu Nigam – Monthly listeners: 596,611 |  Followers: 274,805

(Here, artists include composers as well as singers and rappers who’ve had releases in the past year)

PUNJABI (monthly listeners)

Badshah: 1,023,244
Diljit Dosanjh: 606,798
Guru Randhawa: 592,339
Aastha Gill: 465,111
Yo Yo Honey Singh: 465,098
Harrdy Sandhu: 336,425
Akhil: 302,411
The Doorbeen: 297,226
Sunanda Sharma: 271,097
Pav Dharia – 214,611

(This list features names that are also in the Bollywood list, because they’ve had independent as well as film releases)

HINDI POP (monthly listeners)

Darshan Raval – 370,532
Tony Kakkar – 352,679
Armaan Malik – 341,978
Arjun Kanungo: 248,617
Gajendra Verma: 143,054

(This list features names that have had independent as well as film releases)

INDIAN INDIE (monthly listeners)

Prateek Kuhad: 238,476
Ankur Tewari 163,870
Ritviz: 143,985
Parekh & Singh: 121,601
Karsh Kale: 107,441

HIP-HOP (monthly listeners)

Divine: 344,137
Naezy: 185,193
D-Cypher: 146,515
Emiway Bantai: 137,964
Kaam Bhaari: 84,682

(Surprisingly, Raftaar — who had an eventful and song-filled year — hasn’t made the Punjabi or Bollywood lists either)

HINDI ROCK (monthly listeners)

The Local Train: 42,657
The Yellow Diary: 28,276

(Other acts exist, but their numbers are far, far lower)

TAMIL (monthly listeners)

AR Rahman: 1,602,794
Chinmayi: 425,946
Shashaa Tirupati: 389,301
Anirudh Ravichander: 378.812
Yuvan Shankar Raja: 303,883
HipHop Tamizha: 193,252
GV Prakash: 156,105
Ilaiyaraaja – 150,009
D Imman 133,689
Vivek-Mervin: 113,568

(This list includes composers and singers whose listeners are predominantly from Chennai and the South of India. Some, however, do sing/compose for Bollywood films)

BENGALI (monthly listeners)

Nikhita Gandhi: 227,871
Anupam Roy: 25,970
Arindom: 4494
Anjan Dutt: 2674
Ishan Mitra 2577

(The reason there’s a wide disparity in this list is because the first two artists have a Bollywood footprint. We’ve not included Arko, Arijit Singh and Jeet Gannguli in this list as they’ve mostly had Bollywood/Hindi releases)

DJ/PRODUCERS (monthly listeners)

Dub Sharma: 282,563
Nucleya: 192,406
Lijo George: 163,550
Zaeden: 97,031
Malfnktion: 39008

(We’ve included artists who’ve made the leap into the mainstream as a yardstick here)


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