DIVINE’s Gully Gang Records releases first track ‘Gully Gang Cypher’ today
By Bandook - May 22, 2019
Gully Gang Records – a record label announced by India’s premier hip-hop star DIVINE in February this year – kicks off with the first release on the label, Gully Gang Cypher today.
The single which features fresh and up-and-coming hip-hop talent like the Kurla quartet Aavrutti, Mumbai hip-hop’s stalwarts D’Evil, Shah Rule, and talented music producer Karan Kanchan, demonstrates the label’s endeavour to push emerging and exciting talent in Indian hip-hop.
Gully Gang Cypher features four artists and multiple languages – Punjabi, Hindi, Mumbai street slang and English – and is a punchy tale of ambition and determination.
“I never imagined I would say this but I’m thrilled to put out our first project as a team in form of a cypher which is the rawest form of rap with lyrics being the soul,” says DIVINE aka Vivian Fernandes. “I love every verse on that beat because it’s all different and everyone came with their own style. This is one of my favourite songs that has come from the scene. There’s Punjabi, there’s Hindi, Bambaiya Hindi, English, Hinglish… it’s a problem! I can’t wait to see how people react!” he adds.
Written and performed by Aavrutti (Frenzzy, Sledge, Sammohit, Saifan), D’Evil, Shah Rule and produced by Karan Kanchan and Shah Rule, the single will be launched as part of a new club-focused hip-hop property called The Scene in Mumbai tonight. This will be a multi-city recurring property/club tour and will feature talent from the Gully Gang roster and promising local talent in each city.
Watch the video here>