Most Punjabi superstars don’t have what Harrdy Sandhu does
By Bryan Durham - March 27, 2019
The formula in Punjabi pop music has always been to collaborate with a bigger star and to piggyback your way to views, fame and success.
A Guru Randhawa hitched his bandwagon to Bohemia’s success and fame in the early days (for Patola), a Yo Yo Honey Singh had to team up with a Diljit Dosanjh (Pangaa) and a Navv Inder had to make a Wakhra Swag with a Badshah.
Harrdy, with no formal training in singing before the shift from first-class cricket, is one of the few Punjabi artists to have come from a different profession and churned out hit after hit solo or as a lead artist, with a golden streak of hits from 2017 to the present.
Also, the biggest names in the business like Garry Sandhu hit the big time with Illegal Weapon featuring Jasmine Sandlas. Parmish Verma started out as a video director featuring in videos of smaller acts. Jassi Gill, Pav Dharia, Diljit Dosanjh and Ammy Virk are all singing superstars with hit music videos, but none with two 300 million-plus view videos in the bag and one more on the way there.
Yes, you could argue that Jassi has a 400 million-views plus video in Nikle Currant, but it features India’s most video-streamed, subscribed artist (Neha Kakkar, in case you were wondering), so you kinda wonder if that counts.
Also, here’s something worth knowing: of the most viewed music videos of all time, Harrdy has four (Naah, in the top 2000. Why is this significant? Let’s see: an estimated total number of 1,300,000,000 viewers watch YouTube. Almost 5 billion videos are watched on the platform daily.
Some might argue that Guru Randhawa has six videos in the same list, but consider this: only five of those are independent singles and only three of them have him as a solo artist.
Yo Yo Honey Singh, despite a sea of music videos, has only two songs in the top 2000 and only one of them is an independent single.>