MUSIC VIDEO REVIEW: Batti Gul Meter Chalu’s ‘Hard Hard’ overdoes the electricity gimmick
By Bryan Durham - August 29, 2018
Electricity (or the lack thereof) is on the mind (ALWAYS!) in this film. So much so, Hard Hard, the third single of Batti Gul Meter Chalu overdoes it. Not just the lyrics, but even the choreography serves as a constant reminder that Bollywood believes in telling while they’re showing.
Shahid Kapoor and Shraddha Kapoor are earnest enough in the video for a single that literally just serves to show just how full of beans (and electrical current?) they are. It has them burn the dancefloor with their annoying moves and keep you in splits with their kooky expressions.
The music, however, is largely ordinary. We get that it’s playing to a different audience, but even then it sounds a little dated. We tried going through the entire video, but cringed largely because of the lacklustre production.
On board are Mika Singh, Sachet Tandon and Prakriti Kakar feature on the Sachet-Parampara track, penned by Siddharth-Garima.>