No surprises here, Jonita Gandhi’s ‘Taajub Hai’ is an infectiously fun song
By Bryan Durham - November 15, 2018
Jonita Gandhi’s ‘Taajub Hai’ just released and it’s just the video you need to banish those mid-week blues
The chirpy bopper composed and produced by Gulraj Singh is a no-holds-barred mood-riser. Manoj Yadav’s lyrics are undemanding and sufficiently quirky.
In fact, in Jonita’s own words, Taajub Hai “is a quirktastic, fun song that is very me”.
The single is part of OnePlus Playback, a music property on YouTube, produced/curated by Shamir Tandon’s Music Boutique.
The brand association isn’t in-your-face, but is apparent and doesn’t seem forced at all.
The video, directed by Misha Ghose, is testament to the fact that the camera loves the photogenic Jonita who’s expressive in every frame and not just in her vocals.
There is a delirious hilarity that you can’t help but find infectious enough to sway to.
It helps that DOP Deepak Nambiar’s camerawork is bright and appropriately bubbly. But a special shoutout to Viveka Rachel Banja and Team for lending that special pizzazz to the proceedings.
Want a taste of the madness? Check out the video here…