Spotify, Saregama ink licensing deal for India
By Bandook - May 11, 2020
Spotify and Saregama India have finally struck a licensing deal for India, announcing that the label’s entire catalogue (0ver 100,000 tracks) is now available for users in the country. This follows the inking of a deal between the Swedish streaming giant and Shemaroo, unlocking 25,000 more songs for their users. In March, the renewal of a global licensing deal between Warner Music Group and Spotify last month, ensured Indian users access to a wealth of international artists.
THE BIG DEAL
With music catalogues from across eras and languages, Saregama’s catalogue spans across more than 100,000 film, Carnatic, Hindustani classical and devotional music in over 25 languages.
This deal enables Spotify users in India to listen to more of their favourite artists, such as Lata Mangeshkar, R.D. Burman, Mohammed Rafi, Talat Mahmood, Manna Dey, Kalyanji-Anandji, and Hemant Kumar; and evergreen tracks such as Chhod Do Aanchal Zamana Kya Kahega, Piya Tu Ab To Aaja, Rimjhim Gire Saawan, Kabhi Kabhi Mere Dil Mein, Yeh Kahan Aa Gaye Hum, among others.
WHAT WAS THE HOLDUP?
As of April 2019, Spotify was forced to take down all of Saregama’s content from their platform, following a legal dispute being contested in the Delhi High Court after licensing talks fell through. This deal allows Spotify India users access to all of Saregama’s content across genres and languages. That being said, Spotify reportedly already had a deal in place to offer Saregama’s music catalogue in International markets through a distributor.
HOW THIS DEAL HELPS
Spotify’s biggest competitors in India include Gaana, JioSaavn, YouTube Music, Wynk, Amazon Music, Bytedance’s Resso and Hungama, all of which already offer tracks from Shemaroo and Saregama. This brings Spotify on a somewhat even footing with the biggest names in the business in India.
WHAT THIS MEANS?
“Since its launch in India last year, Spotify has seen a tremendous response from listeners across the country. Now, with the full Saregama catalogue available on Spotify India, our users will not only find their favourite retro music across local languages, but also be able to discover more old-school songs through Spotify’s locally curated playlists – both editorial and algorithmic”, said Paul Smith, Director of Global Licensing, Spotify.
Mr Vikram Mehra, Managing Director, Saregama India, said, “We are happy to partner with Spotify and make our entire catalogue available for listeners across the globe, now including India.”>